Research on the Development of Communication Strategies for Aesthetic Education in Universities in the New Media Era

Abstract

In the era of new media, aesthetic education in universities has received increasing attention. Effective communication can significantly enhance the quality of talent cultivation in universities. However, during the research process, it was found that aesthetic education in the new era differs greatly from traditional approaches. There are challenges such as limited aesthetic perspectives, insufficient aesthetic learning, and conflicts in aesthetic culture. In response, four optimization strategies are proposed: constructing diversified aesthetic resources and platforms, enhancing aesthetic experiences, increasing understanding of aesthetic culture, and building an aesthetic education communication model. Through optimization, the communication strategy is ensured to meet the characteristics and needs of college students, a diversified communication path is constructed, the participation of students is enhanced, and the effectiveness of aesthetic education communication is improved.