A Study on Water Resources Marketing and Economic Benefit Maximization by Integrating Multiple Regression Analysis

Abstract

The purpose of marketing activities carried out by enterprises is to improve economic benefits, and the evaluation of water resources marketing activities provides support for maximizing the economic benefits of water resources enterprise marketing. Based on STP marketing and 4Ps marketing theory, this paper selects GZ Water Company as a research sample, analyzes the competitive environment of water resources marketing through Porter's Five Forces Competition Model, and explores the internal and external factors of water resources marketing in combination with SWOT model. Based on the results of SWOT analysis, SO, WO, ST and WT strategies are proposed to be applied in the formulation of water resources marketing strategies. In order to investigate the impact of each strategy on maximizing economic efficiency, an empirical analysis is carried out through multiple linear regression model. The results show that the external and internal environment scores of water resources marketing are 3.27 and 4.24, respectively, with external opportunities outweighing threats and internal strengths outweighing weaknesses, and that there is a highly significant effect at the 1% level between the SO strategy and the maximization of economic benefits, and that for every 1% implementation of the SO strategy of water resources marketing, the enhancement of its effect on the maximization of economic benefits rises by 0.426%. Water marketing needs to focus on its strengths and promote technological transformation to better empower economic performance.